PENGARUH SOCIAL MEDIA MARKETING DAN BRAND TRUST TERHADAP MINAT BELI ULANG DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING

Abstract

Along with the development of the times that are increasingly advanced, internet technology has also experienced such rapid progress. The researcher's goal is to examine and further examine the research entitled The Influence Of Social Media Marketing And Brand Trust On Repurchase Interest With Customer Satisfaction As An Intervening Variable In Zoya's Muslim Fashion. This research was conducted in April – August 2022 by distributing questionnaires online with a total of 120 respondents and PLS-SEM was used as an inference tool. The findings of this study are that Social Media Marketing and Brand Trust on Customer Satisfaction have a positive effect, Customer Satisfaction with Repurchase Interest has a positive effect, Social Media Marketing and Brand Trust on Repurchase Interest have a positive effect. Social Media Marketing and Brand Trust on Repurchase Interest through Customer Satisfaction have a positive and simultaneous effect.