Pengaruh Employer Branding, Reputasi Perusahaan, dan Penggunaan Media Sosial Terhadap Minat Melamar Kerja

Abstract

The purpose of this was to determine the effect of employer branding, company reputation, and use of social media on intention to apply for jobs. The population used is job seekers who have experience applying for jobs in a company. The sample in this study was selected using a purposive sampling method with predetermined criteria in order to obtain as many as 300 respondents. The analytical method used is descriptive statistical test analysis, hypothesis testing using multiple linear regression analysis. The results of this study indicate that employer branding has a positive effect on intention to apply for jobs, the use of social media has a positive influence on intention to apply for jobs, while company reputation has no effect on intention to apply for jobs. This research is expected to be a reference for further research and development so that the research results obtained can be compared.