PENGARUH SISTEM REPUTASI DAN CITRA MEREK BLIBLI TERHADAP MINAT BELI YANG DI MEDIASI OLEH KEPERCAYAAN PELANGGAN

Abstract

Reputation systems are an important part of facilitating, maintaining trust, and driving supplier sales growth and ultimately improving quality in the online marketplace. Brand image is still an important factor influencing customer decision making in purchasing products online. The purpose of this study is to identify the effect of reputation system, brand image, and trust on purchase intention mediated by trust. This research was designed by involving 100 online customers from Blibli e-commerce. Data were analyzed using the Structural Equation Model (SEM). Some of the findings in this study are the reputation system, brand image has an indirect effect on purchase intention through trust. The managerial implications of this study improve reputation systems by developing products that are owned and increase customer trust by making customers feel safe in transactions.