ANALISIS PENGARUH ENTREPRENEURSHIP EDUCATION, FINANCIAL SUPPORT, DAN MARKET AVAILABILITY TERHADAP ENTREPRENEURIAL ATTITUDE DAN IMPLIKASINYA TERHADAP ENTREPRENEURIAL INTENTION PADA MAHASISWA UNIVERSITAS MULTIMEDIA NUSANTARA

Abstract

Entrepreneurial intention in Indonesia is still very low. One of the factors
is that many university graduates have a mindset of job seekers, not job
creators. In this case, entrepreneurship education plays an important
role in increasing students' entrepreneurial intentions. In addition,
financial support is also important in entrepreneurship, adapting to the
digital era so that it can reach a larger market. In this study using a
quantitative descriptive method by distributing google form so that 190
respondents were collected who passed the screening. Non-probability
sampling with judgmental sampling is the technique applied in sampling
with the criteria of students from Multimedia Nusantara University
which is then processed with Partial Least Square (PLS-SEM) software
version 3. The findings of this study are entrepreneurship education has
a significant influence on entrepreneurial attitudes, financial support
has a positive influence on entrepreneurial attitudes, market availability
has a significant positive effect on entrepreneurial attitudes, and
entrepreneurial attitudes have a significant positive effect on
entrepreneurial intentions. So the conclusion of this study is that
entrepreneurial behavior is influenced by entrepreneurship education,
financial support, and market availability so that it can increase
entrepreneurial intentions