Robo Advisor: Model Investasi Masa Depan Berbasis Teknologi AI

Abstract

The purpose of this research is to explore the existence of a robo advisor as an investment platform in Indonesia and explore the potential for future adoption as a way to make investments easily. Descriptive and qualitative analysis studies show that factors such as perceived usefulness, perceived ease of use, trust, cost, security, risk, and social influence are the main factors that potentially affect to adopt of advisor technology as the investment platform.