PEMBERDAYAAN UMKM MELALUI DESAIN GRAFIS UNTUK MENINGKATKAN DAYA JUAL

Abstract

This article contains dedication activities as a form of effort to develop and increase selling power during the Covid 19 pandemic, MSMEs in Sugihwaras Village. During a pandemic like this, MSMEs made the majority of the economic sector, especially MSMEs, experience a decline in sales, so that the majority of MSMEs experienced stagnation and even bankruptcy. This is what makes MSME actors change marketing strategies through digitalization. The digitalisation scheme utilizes market places (intermediaries) and uses social media as a marketing technique. In addition, digital MSMEs must be able to synergize with netizens in marketing products and services. Thus the digital MSME development scheme can be an alternative to saving business actors in the midst of the Covid pandemic -19. Through graphic design and making marketing designs, it is hoped that it can increase consumer attractiveness and increase skills in the field of graphic design. This article uses the ABCD (Asset Based Community Development) method where we try graphic design training as an effort to increase the selling power of MSME players, especially in our area, Sugihwaras Village. As a result of this dedication, MSME actors gain knowledge and design skills, which are used for promotional pamphlets for their products. Besides that, MSME participants can also use design skills for other things.